Additionally, the vibrant growth of the University of Southern Indiana (established in 1965) has resulted in a strong youth presence and an active and enjoyable nightlife. The strong economic base provided by giant Toyota and AK Steel plants has allowed the city to thrive in the face of the nationwide recession. Evansville's culture is a combination of Midwestern charms and Southern family values, and fairly distinct from the culture of Indiana's other major cities (South Bend, Indianapolis, Fort Wayne) likely as a result of being isolated from them geographically without a major highway to connect them. The River City is known for its southern-style hospitality, economic vitality, and proud German heritage. Unlike most of Indiana, Evansville is in the Central Time Zone (same as Chicago.) In 2008 the Evansville metropolitan area was home to 350,000 people. In 2010, the city had a population of 117,000. It is the county seat of Vanderburgh County and the regional hub for the Indiana, Kentucky, and Illinois tri-state area. Evansville is the largest city in Southern Indiana and the third-largest city in the state.